Simple Guide For Search Engine Optimization

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OK, you have built your site and published it online, that’s great! But now you need to figure out how you are going to get traffic to your website. If nobody knows your website is online then they can’t find your site. And if no one can find your site you can’t expect to make any sales. Using proven SEO techniques you can get your website listed in the search engines and help get you the traffic you need. Follow the tips below for basic SEO strategies.

Optimizing your website
You have heard the expression that “content is king” well with SEO it is more important than anything else. When a search engine crawls your site it takes the content and index’s it into a database. But if your content doesn’t match what you are selling, you won’t be getting visitors to your site who are looking for what you are selling. This is why you need to have your keywords placed through out your site. For example, if you are promoting calculators or adding machines, you are going to want to have those words on your website. But don’t just put them everywhere due to the fact that some of the search engines may think you are keyword stuffing and they won’t give you a very high rank in the search results.

Building Links
The building of backlinks to your website is crucial in your attempt to get search engine traffic. The more links you have to your site, from other websites will help you get higher search engine results for your keyword’s. Again if you are selling adding machines, use anchor text in your links, so instead of creating a link that says “Click Here” create a link that says “Adding Machines” This will help you get better ranking when someone searches for Adding Machines.

Targeting The Right People
When you are trying to get targeted traffic to your site, it is a good idea to place your link on a site where people would be interested in buying your product. For example if you are selling calculator’s join a forum where accountant’s congregate, they would be people who would want and need calculator’s.

Offline Marketing
While you are selling products online, you can still get a lot of people to your site by advertising in newspapers and placing fryers in grocery stores.

Use a Site map
Make sure to put a sitemap on your website. This will help the search engines index every page of your website. Site maps will make it easier for the search engines to crawl every page.

Write Your Website For Search Bots
The search engines send bots to your site to read what your site is about. However the bots can only read the text on your site, so if your entire site is flash animation, banners and JavaScript, the search engines won’t give your site that much credit. But if your site is mainly text, the search engines will love you.

The Use Of Frames
Using frames in your site is not a good idea, most search engines will just skip over your page that has frames due to the fact that they are very hard to seen.

Don’t Spam
As important as backlinks are, the last thing you want to do is leave the same link on every site. If you have 1,000 links pointing to your site and they all say, “If you are looking for calculators click here”, the search engines could read this as spam and not list your site in the results. Use different anchor text links and different wording leading up to the link.

Lastly don’t forget to submit your website to search engines, directories and link pages that have the same type of content as your site. And don’t use the same keyword for each link, use between 3 and 5 keywords for starting off.

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