Sep 09
12
Reciprocal Linking, Is It Indeed Finished? Or Does It Still Have Something To Offer?
I’ve been seeing a lot of gibberish on a few SEO forums about reciprocal linking being dead. People moaning and crying because their sites no longer rank well after Google’s last update. I thought it would be a good time for me to write an article about what REALLY happened.
Reciprocal Links Are not Dead
Firstly , reciprocal links aren’t dead, not by a long way. It would be stupid of any search engine to discount links from one authority domain to another merely because that other site points back to it. That, in fact, reinforces the value of both sites! Infact to be exact a link is not even considered reciprocal unless the inbound link is pointing at the same page that the outbound link is on. SEO Services
What actually happened is that Google got much more wise about reciprocal links. They did this in an effort to crack down on link farms, and low quality link directories. So the webmasters who are experiencing a slump in rankings most likely had alot or all of their backlinks coming from these kinds of low quality sources.
From my own experience it is clear that reciprocal links have been given less consequence by Google. But that just means that they don’t carry quite the weight that they used to, having said that they are still worth getting.
Reciprocal Links Should Always Be Considered A Short-Term Solution
A new site needs the initial surge in rankings that reciprocal links provide to get off the ground. Just the process of emailing webmasters asking for reciprocal links will result in persons who are in your area of industry looking at your website. Therefore whether you get a backlink or not, if you have a good site, you have just put it in front of a person who has the position to spread the word about you to other business contacts. This alone can be more valuable than the link you intended to get.
Obtain More Links
As reciprocal links have been devalued you will need to obtain more of them to maintain and improve your rankings, there are many great programs out there that assist in finding relevent themes link partners. Personally, I find SEO powersuite to be a great program, because it allows you to find heaps of relevent sites and handles the updates of your own link directory effortlessly. SEO Services
In summary
Dont rely soley on reciprocal links, but by using them as a PART of you stategy they can still provide a welcome boost for very little time, If you use reciprocal links as a short term boosting routine and try to concentrate on building high quility one way links that will last the technique still has a lot to offer.
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