I love to put in writing as soon as and repurpose the articles I write into as many advertising and marketing opportunities as a I can that can reach the best variety of people. Whereas podcasting has always intrigued me, I never needed to take the time to create further content for an audience who prefers to listen to their information rather than read it. Then it occurred to me that I might create podcasts from my articles by simply studying them (with some feeling and inflection) and integrate that into my weekly article marketing plan.

Podcasting is the process of creating audio files (mostly in MP3 format) available online so that customers can routinely obtain the files to pay attention each time they want. Many will hearken to the file via their computer, however since the file is portable, the listener may also download the file to the mp3 player, a lot in the same approach they would obtain and listen to music.

Here is my 7 step course of to creating podcasts from my articles:

1. Write article. Sure, you need to begin right here, as with out content material, you haven’t any podcast.

2. Create introduction. There are actually three parts to your introduction. In the first part, give your podcast a name and create an introduction to who you are and what you do. This is an example:

“Hello and welcome to the (your identify here) podcast. I’m (your name and title and outline). What I do at (my firm name) is….(your 10 second audio business).”

Within the second a part of the introduction, I create a short sponsor message. As a substitute of finding paying sponsors, which is a very viable option, I create sponsors by buying domain names for affiliate merchandise that I routinely suggest after which use that domain name and description of my product as my sponsor. On this means I leverage the information I already have at hand (recommendations of trusted services for which I’m an affiliate) without the trouble of seeking out paying sponsorships.

So, the second part of my introduction is perhaps constructed to say one thing like, “Our sponsor this week is XYZStorytelling.com. What if you had a FAIL-PROOF SHORTCUT to consistently capture consideration, whether you’re closing a sale, writing promotional copy, or fascinating at a cocktail party? This new teleseminar will teach you how at XYZStorytelling.com.”

The third part of the introduction gives the listener the title of your podcast, as on this instance: “This week’s (podcast name) podcast is known as, (your podcast title right here).”

3. Create outtroduction. This is the exiting data that you simply say on the end of every podcast. For maximum effectiveness, incorporate your web site’s main name to motion here. My name to motion is sending individuals to pick up their free copy of the book giveaway that I provide when they join my e-mail publication list. This is an example: “Thanks for joining me for another (your podcast title) podcast. As your free gift, please choose up your copy of my ebook, (your free giveway here), at (your website URL).

4. Prepare for recording. With the intention to sound natural and relaxed yet animated and attention-grabbing, you’ll most likely wish to rehearse the reading of your article a couple of occasions before truly recording it. Initially I was copying and pasting my article into a Phrase doc and enlarging the sort so that I might simply read it. Then, I found a fr*ee online teleprompter call CuePrompter.com. Now I copy and paste my entire podcast, together with the intro, article, and outtro into CuePrompter, set the speed to three, rehearse with the teleprompter a couple of instances until I am snug, and then I am able to record.

5. Report the podcast. You may file your podcast on any kind of audio recording software program, like Audacity, or by way of a teleconference bridgeline service that information phone calls. I take advantage of an audio recording service that permits me to record and distribute my podcasts. As a result of your podcast will be pretty brief (6 minutes or so), when you stammer or stumble through the recording course of, it is easy to just begin again.

6. Upload the podcast. After you have your accomplished recording, you’ll be able to upload the podcast into your podcast distribution service or your podcast website. The link to your service or to your podcast web site must be available on your main website, in your e-mail e-newsletter, and on your blog.

7. Submit to podcast sites. In the event you don’t use a podcasting distribution service, you may manually submit your podcast to numerous directories online and enter the suitable distribution information there. Which will include data just like the podcast title, your title and firm title, category for podcast, podcast album art, and keywords to describe the podcast. I’ve found a comprehensive itemizing of podcast directories

Instead of reinventing the wheel by creating new content material for a brand new advertising medium, the podcast, merely repurpose the material you’ve got already created. It is a very effective technique to get the phrase out about your products and services to a wholly new market!

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