SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing

SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing
By Jim Patterson

Every webmaster on the internet is looking for the same thing. An unending stream of targeted visitors looking at their sites, reading their content and considering their offers or those of their advertisers.

When you think about large sources of website visitors you usually end up considering one of two methods of traffic generation:

1. SEO or Search Engine Optimization

2. PPC or PayPerClick Marketing

Each of these is a source of almost limitless traffic. Each of them also have their own pros and cons. Which of these you initially, or primarily pursue will depend on how you view certain aspects of each of them.

Time To Setup - Here PPC Marketing would seem to have the upper hand. It takes a lot longer for SEO efforts to turn into visitors than it does for a well executed PayPerClick campaign. On the other hand, it really should only take ten days to two weeks to get some results from the search engines. Many will tell you that SEO takes months to implement successfully. Not so...

Cost - If you do the SEO work yourself then your only cost is your time, and it can take hours and days of your time to implement good SEO strategies. If you hire someone to do your SEO work for you, then you will have a chunk of expense right up front. Some firms charge thousands to just get started. You can get good starter packages for less than two hundred dollars with good guarantees. PPC costs on the other hand are constant and ongoing as long as your campaigns run. It can take relatively little to get going, but the tally continues to run as long as the traffic flows.

Research - Here you are looking at roughly equivalent efforts. SEO and PPC are both keyword driven, so you will need to either spend the time to find high volume keywords relevant to your site, or pay someone else to do it for you. Of course, in PPC Marketing good keywords come at a higher cost, while in SEO work it will just take more effort to rank well for a highly competitive keyword or phrase.

Maintenance - Here SEO has a distinct advantage. PPC campaigns need constant attention as you tweak your headlines and ad bodies. Search Engine Optimization will generally be hands free once you do your initial work for a keyword. True, you may need to post more backlinks for a keyword on a monthly basis to stay ahead of your competitors but that is all.

Both of these methods can supply your sites with enormous amounts of traffic. While you don't really have to choose between SEO and PPC, most people will gravitate towards one of the two as their primary source of traffic over time depending on the above criteria.

Consider each strategy that you decide on carefully and you will have all the traffic you could want.

Jim Patterson

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Recently I have enjoyed the kind of SEO success that you read about.  The kind where people start writing ebooks feverishly in order to cash in before the next Google slap...

The kind where you start having visions of being able to retire to an island somewhere...

The fact of the matter is that the secret to amazing SEO success is no big secret at all.  High PR Backlinks work every time.  It's just a matter of finding enough of these and spending the time to post your links with your keywords or keyword phrases as anchor text like this:

<a href="http://yourdomain.com">Keyword Phrase Here</a>

The important thing is to make sure the links are posted in an area where they are Do Follow.

You will hear several myths about posting your backlinks that should be busted:

1. The page you post the link to must have a High PageRank and not just the domain itself. If the sites homepage has a high PR, the SEO juice will pass to your site regardless of the PR of the page your link is on.
2. You can't rank for keywords that your site doesn't have sufficient density for. Not true.  If this were true, you wouldn't see any YouTube videos ranking for their tags.  Just post enough of your links with anchor text and you will rank!
3. Your backlinks must come from relevant sites or they are worthless. Google knows that links occur randomly.  It's enough that the links are coming from High PR sites.  They know that people have varied interests, so they are just looking for volume.  The benefit you get from site relevancy is that people seeing the links are more likely to click.
4. Sites on the first page of Google all have thousands of inbound links and it will take you years to catch up. Some do have thousands of backlinks, but you don't have to compete with that.  You are just competing with those having the exact same keyword or keyword phrase as anchor text.

If you look for High PR Web 2.0 Community websites you will find a ton of places you can post your links.  You will usually be posting them in your profile in a section with a heading something like "About Me".  It does take some time to set these profiles up, as you should upload a profile pic and add some personal info to avoid being banned for link spam.Pay particular attention to the sites that let you make blog posts.  This is a great place to post articles and have no limit to the number of links per post.  Again this will take some time investment, but the important thing is that these backlinks will last a long time, and so will your Google rankings