8 Important Myths Of Landing Page Quality Score
Myth one: Google hates affiliates
False. The question affiliates should ask themselves is: “Was the user’s search expertise created better by visiting my page before going to the merchant’s page?”. If you review many services and show the advantages and features of every service therefore that a searcher will make a additional informed decision – then you’ve helped the search process. If your page is simply about one product and each single link from that page just goes to the same merchant page, then you’ve not added to the search experience.
There are many exceptional affiliate sites that augment the search experience. Google does not hate affiliates. Google hates creating the search process longer for the user.
Myth 2: Micro sites and dedicated landing pages now not work
False. While Google does would like a user to possess decisions, you'll be able to simply build a page that showcases a single product or service whereas still giving the user navigational choices. Whereas micro sites or one-page-surprise sites have taken some quality score hits over the past couple years, dedicated landing pages are still effective.
When coming up with your page, hunt for non-intrusive ways to add some navigational components to the page. If you think about this from the user’s standpoint, the page you selected for them might not be the actual product they wished to see. A lot of importantly, if a user needs to seek out out more regarding your company before committing to trusting you with personal information; do they have any choices?
Myth 3: If my site doesn’t have a high Page rank, I will’t get a sensible quality score
False. 1st, Page Rank is stored aT the page level and not the website level, but we’ll ignore that truth for the moment. Google encompasses a fully different bot and algorithm for page rank versus landing page quality score. Whereas each ads-bot and Google bot could share some knowledge, the way the information is actually processed is separate and for completely completely different purposes. A whole new website will do well in PPC. A web site that's banned from the organic SERPs will do well in PPC. A site banned from PPC can do well in the organic SERPs. Landing page quality and natural search rankings are fully unrelated to each other.
Myth 4: My keyword needs to be on the landing page
False. The search engines perceive semantic indexing. If a page is regarding cell phones, it most likely has the words: Blue tooth, 3G, mobile or cell, phone, etc on the landing page. If your keyword was ‘mobile phone’ and you sent traffic to your page concerning ‘cell phones’ that failed to mention the word mobile on it, your quality score ought to not suffer.
It will be a smart practice from a shopper’s standpoint to use their lexicon (mobile or cell); but, it's not an absolute must. The closer connected your landing page’s theme is to your keyword, the higher your landing page quality score will be. But, it's not necessary to use the keyword on the landing page from the quality score perspective.
Myth five: Adding a privacy policy will increase my quality score
It depends. If your website doe not collect any personal info, then you are doing not want a privacy policy (from Google’s perspective, however your country may have completely different laws regarding TOS and privacy policies). However, if you collect personal data, like an email address, phone variety, or mastercard, having a privacy policy can help your quality score.
One of the standard score guidelines is transparency. Your privacy policy could say that you may sell any information given to you to the highest bidder. However, the very fact you put that into your Privacy Policy means that you were clear to the user on what would happen to their personal information.
Myth half dozen: My web site is in Flash, therefore I will never have a smart quality score
False. Google has made many enhancements regarding indexing flash. This doesn't mean they will index your website properly. An exercise you'll be able to strive is to place your URL into the AdWords Keyword Tool and have your page spidered. If the recommended keywords are like what you think that the page is about, then you're generally in sensible shape. If there aren’t any results, or the instructed keywords are fully completely different than what you're thinking that the page is regarding, you'll want to try making your web site additional search-engine friendly using progressive enhancement technologies such as SIFR (and see the SEO: Flash space here on Search Engine Land or resources at Jane & Robot).
Myth seven: My page is all images. The new load time tips are lowering my quality score
False. Google solely appearance at how long it takes the page’s HTML to load in determining landing page load times. If your site is loading therefore slowly that you see a downside with load times in your AdWords account, you have larger problems together with your site. Just loading a page’s HTML (not scripts, nor images) ought to be exceptionally quick. It should be noted, Google has said they'll eventually incorporate all page components into the load time for determining quality score. If this happens, you will want to optimize your images, scripts, and other called files.
Myth eight: Adding an ‘concerning us’ page can increase my quality score
Whereas this can be a smart follow from a user standpoint, it's not an absolute must. As above, the actual AdWords guideline is to be clear to the user. My testing has not shown that this can facilitate quality score yet. However, it is a good follow as this could terribly simply be added to the landing page quality score formula and being transparent to users concerning your business is very much inline with Google’s goals.
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